Basically SEO is not a famous or major subject among the students and educational institute, but SEO is an unavoidable process in online businesses now a days. Universities and education institutes started digital marketing courses as one of their curriculum. SEO is not a theory basis subject, but it’s a practical subject moreover it’s a process where, you need to make changes on your site practically and the process continue like decision making, strategy planning, analytic calculation and must be know how to handle related tools.
Always i have two doubt’s that, can these institutes properly teach you SEO?, and the second one is after completing digital marketing course will you be able to do complete SEO for a site by your own?
Most of the institute’s in Sri lanka who offering digital marketing or SEO they convert their traditional IT lecturers into the digital marketing courses. I am sure that they have no experience doing SEO for a live site, they will refer some online articles and books on what is SEO and teach you. I believe, if you want to become a real SEO person, learning what is SEO is not enough, but you must learn how to do it for a live site.
I have more than 10 years of experience in digital marketing like SEO, Adwords, PPC and all paid marketing campaigns. I started to do SEO for my own site in 2007 and got success by ranking for targeting keywords on Google within 2 month time.
Introduction on how search engines work and what is SEO
You will be learning How to do
Keyword Research & Analysis
How to Choose Profitable Keywords
Site Audit and How to Develop a SEO Action Plan
Work with htaccess file
And much more
How to SEO for E-commerce site
How to SEO wordpress & joomla
How To Work With SEO Tools like Google Webmaster Console, Bing Webmaster and Google Analytics